The best Metricool alternative depends on which part of Metricool you have outgrown. Metricool is good value: it has a free plan, and Starter is from $20 a month on annual billing, as published in October 2026. People tend to look for an alternative for one of three reasons. The free plan leaves out LinkedIn and X. X costs extra on every paid plan. Or they find the product is built around analytics when what they want is a simple place to schedule and reply.
This page compares Metricool with five alternatives using each company's own published prices, and says plainly when you should stay where you are.
A note on who is writing. WyreIt is our own product, so read our view of it with that in mind. Where another tool is the better choice, this page says so.
Metricool and five alternatives at a glance
| Tool | Entry paid price | Free plan or trial | What the entry plan covers | Best for |
|---|---|---|---|---|
| WyreIt (our product) | £19 a month (Standard), £49 (Pro), £79 (Creator) | No free plan. 14-day trial, no card | Any 3 platforms and 3 extra profiles on Standard; all 7 platforms on Pro | UK sole traders and small businesses who want one flat price in pounds |
| Metricool | Starter from $20 a month on annual billing ($25 monthly) | Free plan: 1 brand, 20 scheduled posts a month, no LinkedIn or X | Up to 5 brands on Starter. X is a paid add-on at $10 a month per account | People who want a free plan and care most about analytics |
| Buffer | From $5 a month per channel on yearly billing ($60 a year per channel) | Free plan: up to 3 channels, 10 scheduled posts per channel | Priced per channel, so the bill grows with each one you add | One to three channels, or anyone who needs a free plan |
| Later | $18.75 a month, billed yearly (Starter) | No free plan. 14-day trial | 1 social set, 1 user and 30 posts per profile a month on Starter | Visual brands built around Instagram, TikTok and Pinterest |
| SocialBee | $29 a month, or $24 on annual billing (Bootstrap) | No free plan. 14-day trial, no card | 5 social profiles and 1 user on Bootstrap; 10 profiles on Accelerate ($49) | Solo operators who want unlimited AI writing in the entry plan |
| Sprout Social | $79 per seat a month on annual billing, $99 billed monthly (Essentials) | No free plan. 30-day trial, no card | 5 social profiles on Essentials; unlimited from Professional ($299 per seat) | Established teams who need depth and can pay per seat |
Competitor prices and plan details are as published by each company on its own pricing page, October 2026: Metricool, Buffer, Later, SocialBee, Sprout Social. Dollar prices are shown as each company lists them and may exclude VAT. Prices change, so check the page before you buy. This is not a complete list of tools. WyreIt is our own product, and its prices are on our pricing page.
What Metricool costs in 2026
As published on Metricool's pricing page in October 2026, before VAT:
- Free: 1 brand, up to 20 scheduled posts a month, 30 days of analytics, and every network for that brand except LinkedIn and X.
- Starter: from $20 a month on annual billing, or $25 monthly, for up to 5 brands. A 10-brand Starter tier is $36 a month on annual billing.
- Advanced: from $53 a month on annual billing for 15 brands.
- X add-on: $10 a month for each connected X account.
- AI assistant: credits per brand each month, 5 on Free, 20 on Starter and 35 on Advanced.
Metricool prices by "brand". A brand is one business with its set of social accounts, which is generous if you run several small brands and neutral if you run one.
Why people look for a Metricool alternative
- X matters to them. On Metricool it is an extra $10 a month per account, on top of the plan.
- They need LinkedIn without paying. The free plan does not include it.
- Twenty posts a month is not enough. Across three platforms that is fewer than two posts a week on each.
- They want less dashboard. Metricool leads with reporting. Some owners would trade charts for a calmer calendar and an inbox.
- They want a price in pounds. Metricool publishes in dollars and euros.
WyreIt vs Metricool
WyreIt has four plans. Standard is £19 a month for any 3 platforms, with 3 extra profiles, the inbox, analytics, and AI caption and reply drafting. Pro is £49 a month for all 7 platforms (Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky), with 4 extra profiles, WyreIt AI, Autopilot and 1,000 AI credits a month. Creator is £79 a month with 3,000 AI credits and AI images. Agency is priced by conversation. The price is for the account, not per user or per channel. There is a 14-day free trial with no card needed. The trial does not include any AI.
The difference is in what is bundled. On WyreIt, X is one of the platforms you can choose, with no add-on, and LinkedIn is the same. The inbox for comments, mentions and messages is on every plan. On Metricool Starter you get up to 5 brands for a similar headline figure, which WyreIt Standard does not match: Standard is one business with 3 platforms and 3 extra profiles.
Be honest about analytics, because it is Metricool's strength. WyreIt Analytics shows what was published and what failed for each account, and the figures each platform provides over 7, 30 and 90 days. It covers posts published through WyreIt and it does not make recommendations. Metricool's free plan alone includes analysis of 5 competitor profiles. If reporting is why you pay, Metricool is the better choice. The detailed side-by-side is on WyreIt vs Metricool.
The other alternatives
Buffer
Buffer's free plan covers up to 3 channels with 10 scheduled posts per channel, and it does not exclude LinkedIn or X from its published platform list. Paid plans start from $5 a month per channel on yearly billing ($60 a year per channel). If your reason for leaving Metricool is the free plan's missing networks, look here first.
A word on the sums. Buffer charges $5 a month for each channel, so one to four channels cost less than WyreIt Standard at £19 a month, and up to three can be free. From about five channels upwards, compare your own total with a flat price.
Later
Later's Starter plan is $18.75 a month billed yearly, for 1 social set and 1 user, with 30 posts per profile a month. There is no free plan. Its published list covers Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube and Snapchat, so it is not the answer if X is the problem.
SocialBee
SocialBee's Bootstrap plan is $29 a month, or $24 on annual billing, for 5 social profiles and 1 user. X is on its published platform list. There is no free plan; the trial is 14 days with no card.
Sprout Social
Sprout Social is the alternative for teams who want more reporting than Metricool, not a lower bill. Essentials is $79 per seat a month on annual billing, or $99 billed monthly, with 5 social profiles. For a sole trader it is rarely the right move.
When Metricool is the better choice
- You need a free plan for the long term and can live without LinkedIn and X on it.
- Analytics and competitor tracking are the main things you use.
- You run several small brands. Five brands from $20 a month is hard to match.
- You post to Pinterest, Threads, Twitch or Google Business Profile, which Metricool lists and WyreIt does not publish to.
How to switch from Metricool
- Write down what you open each week. If it is mostly the planner, almost any tool will do. If it is the reports, check the alternative's reporting first.
- Export what you want to keep. Download any reports you rely on before you close the account.
- Run both for a week. Schedule next week in the new tool and let Metricool publish what is queued.
- Downgrade instead of cancelling. Metricool's free plan lets you keep the account without paying.
Frequently asked questions
Is Metricool free?
It has a free plan. As published in October 2026, that plan covers 1 brand with up to 20 scheduled posts a month, and does not include LinkedIn or X.
Does Metricool charge extra for X?
Yes. Its pricing page lists X as an add-on at $10 a month for each connected account, on top of the plan.
What is the best Metricool alternative for a small business?
It depends on what you need. For a free plan that includes LinkedIn and X, look at Buffer. For one set price in pounds with X, LinkedIn and an inbox included, WyreIt Standard is £19 a month for any 3 platforms. For more reporting, Sprout Social, at a much higher price.
Does WyreIt have analytics like Metricool?
WyreIt has analytics on every plan, but it is narrower. It shows what was published, what failed and the figures each platform provides. It does not track competitors or make recommendations.
Does WyreIt have a free plan like Metricool?
No. WyreIt has a 14-day free trial with no card needed, and no free plan. If free is a must, Metricool or Buffer is the better choice.
See every WyreIt plan on pricing, or read social media analytics for small business for what is worth measuring.
WyreIt is a social media management tool for small business owners and sole traders. Post to Facebook, Instagram, X, TikTok, and more from one dashboard — at a fraction of the price of Hootsuite.