Comparison

WyreIt vs Metricool

One of these tools is built around measuring. The other is built around getting the post out.

Metricool's strength

Metricool leads with measurement. It is best known as an analytics and reporting tool that also schedules, and it has a following among freelancers and small agencies who have to show a client numbers at the end of the month. If producing that report is part of what you are paid for, a tool designed around reporting is the right shape, and WyreIt is not trying to match it there.

What WyreIt publishes to today

PlatformWyreIt
FacebookIncluded
InstagramIncluded
XIncluded
TikTokIncluded
LinkedInIncluded
YouTubeIncluded
BlueskyIncluded

This table is generated from what WyreIt can actually publish to right now, so it is never out of date. We haven't listed Metricool's platforms here — that's theirs to publish, and we'd rather point you at their site than repeat something that has changed.

How WyreIt thinks about numbers

WyreIt gives you an analytics dashboard — posting history, engagement per platform, activity over time — enough to see what landed and what did not, and to decide what to post next. It is deliberately not a reporting suite. A café owner does not need a fourteen-page deck about their own social accounts; they need to know that the Friday special post did better than the Monday one, and to be able to act on that in the same sitting.

What the entry tier covers

Standard is £19 a month: any three platforms, unlimited posts, scheduling, the engagement inbox with AI reply drafting, the AI caption generator, analytics and post history. Pro is £49 a month and covers all your platforms. As everywhere else on this site, we quote our own prices and not Metricool's — theirs are theirs to publish, and a figure we copied across today could be wrong by the time you read it.

Setup

Connect your accounts through each platform's own login screen, approve the permissions, and post. No onboarding call and no card needed to start your 14 days free. The platform table above is generated from the live configuration, so what you see is what WyreIt can publish to right now — no footnotes.

Which one to pick

If your work product is a report, pick the tool built around reporting. If your work product is a business and social media is one of the things keeping it visible, WyreIt is the smaller, cheaper, quieter option — and it will not ask you to learn a reporting model to schedule a post about Saturday's opening hours.

WyreIt pricing

  • Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
  • Pro — £49/month — all your platforms and four extra profiles, everything in Standard.
  • Agency — bespoke — for looking after several clients. We work out the shape and the price with you.

Every account starts with 14 days free. No card.

See full pricing →

Common questions

Does WyreIt do client reporting?

Not today. WyreIt shows you your own analytics in the dashboard; exportable client reporting is not part of the product yet, and if that is what you need this week, Metricool is the more honest recommendation.

Which platforms can WyreIt publish to?

The table on this page is generated from the live list, so it is current by construction. WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky today. Anything marked as not yet available is exactly that: not available, not claimed, and not billed for.

What does WyreIt cost?

Standard is £19 a month for any three platforms and Pro is £49 a month for all your platforms. Every account starts with 14 days free and needs no card, and the paid plans carry a 14-day money-back guarantee.

Try WyreIt free

14 days free, no card. Then £19 a month for Standard or £49 for Pro.