Most social media tools are built for social media teams. You are not a social media team. You are the person who cuts the hair, runs the nursery, fits the boiler — and then, at 9pm, tries to remember which app the customer asked a question in.
We built WyreIt for that person. Here is exactly where it stands against the tools you have probably tried.
What WyreIt does that the others don't at this price
TikTok comments, in your inbox, with reply.
A customer comments on your TikTok video and it appears in WyreIt next to your Facebook and Instagram comments. You reply from there. Buffer and Later cannot show you TikTok comments at all. Hootsuite can, on its higher plans.
Buffer ✗ · Later ✗ · Hootsuite: higher plans only
Comments on boosted posts.
When you put money behind a Facebook or Instagram post, the comments land on the ad, not the original. Most tools never see them. WyreIt captures every one through Meta's webhook, so a paid reach never goes unanswered.
Most tools never see them
Facebook and Instagram DMs alongside comments.
Buffer has no messages inbox. WyreIt puts Page DMs and Instagram DMs in the same list as your comments, at £19.
Buffer ✗ — no messages inbox
Your LinkedIn company page on the base plan.
Post as your business, not just as yourself, and see the page's comments in the same inbox. No enterprise tier needed.
No enterprise tier needed
Several accounts on one platform, without a per-channel bill.
Two TikToks, three X accounts — each one gets its own post IDs, metrics and inbox items. Extra profiles are £3 a month. Buffer charges around £5 per channel; Later prices by "social set".
Buffer: about £5 per channel · Later: priced by "social set"
No card to try it.
14 days, everything unlocked.
No card required
The same six things, side by side
The cards above are our side of it. Here is the same list as a grid, with the competitor columns left blank wherever we have nothing we are willing to state as fact.
| What it does | WyreIt | Buffer | Later | Metricool | Hootsuite |
|---|---|---|---|---|---|
| TikTok comments in your inbox, with reply | Yes | No | No | — | Higher plans only |
| Comments on boosted Facebook and Instagram posts | Yes, through Meta's webhook | Most tools never see them | |||
| Facebook and Instagram DMs beside comments | Yes, at £19 | No messages inbox | — | — | — |
| LinkedIn company page on the base plan | Yes | — | — | — | — |
| Extra accounts on one platform | £3 a month each | About £5 per channel | Priced by "social set" | — | — |
| Try it without a card | 14 days, everything unlocked | — | — | — | — |
What they do that we don't — yet
We would rather tell you than have you find out.
- Threads, Pinterest and Google Business Profile. All three are on Buffer, Later and Metricool. They are next on our list, in that order.
- Deeper analytics and exportable reports. Metricool and Hootsuite go further than our per-post, per-account numbers.
- Best-time-to-post suggestions, a link-in-bio page, and team seats with approval workflows. Useful if you have a team. Most of our customers are the team.
The honest position
Cheaper than all four. The best inbox you can get for the price. Fewer platforms and lighter analytics than the big names — for now.
If your day is spent running the business rather than managing the feed, that is the trade we think you want.
Write the post once. WyreIt sends it to Facebook, Instagram, X, TikTok, YouTube, Bluesky and LinkedIn. Every comment comes back to one place.
WyreIt is a social media management tool for small business owners and sole traders. Post to Facebook, Instagram, X, TikTok, and more from one dashboard — at a fraction of the price of Hootsuite.