AI Social Media Manager for Small Business

What an AI social media manager should actually do

Strip away the demos and a small business needs very little from AI on social media. It needs the blank box to stop being blank, the same post not to be typed out four times, the comments to get an answer before the customer has moved on, and some plain sign of what is working. None of that requires handing the keys to a machine.

This is the checklist we would use to judge any tool that calls itself an AI social media manager, including ours. The section after it says exactly which of these WyreIt does today and on which plan, and the one after that says what is still to come.

Get you past the blank box
Turn a rough note — 'new sourdough Saturday, open 8am' — into a caption you can post, in words you would use.
Put the post everywhere at once
Send one post to every account you use, instead of opening each app and pasting it again.
Keep you posting steadily
Let you write the week in one sitting and set each post to go at the right time, with the gaps visible on a calendar.
Help you answer people
Gather comments and mentions into one list and suggest a reply, so nobody waits days for an answer.
Show you what worked
Plain numbers per post — views, likes, comments — so next week's post is a little less of a guess.
Leave the decisions to you
Nothing goes out under your name that you have not seen. An assistant drafts; the owner decides.

Available now

What you can use in WyreIt today. Publishing, scheduling, the inbox and analytics are on every plan; each AI item says which plan it comes with. The 14-day free trial does not include any AI.

WyreIt AI, an assistant that knows your business
Ask WyreIt AI for post ideas for the week, a caption from a rough note, or one caption reworked for each platform. It works from what you tell it about your business, and everything it writes lands where you can edit it. On Pro and Creator.
Autopilot: a week of posts, drafted for you to review
Autopilot plans and drafts a week of posts from your business profile. You read each one, change what you like, and then schedule or send them together. It never publishes anything by itself. On Pro and Creator.
Caption drafts from a rough idea
Type a rough idea into the composer and press Draft with AI. It writes a caption for the platforms you have ticked and puts it in the box, where you can change every word before anything is posted. Already written something? It will tidy that instead. On every paid plan.
Reply drafts for comments
Beside a comment in your inbox, ask for a draft reply in a friendly, professional or playful tone. The draft goes into the reply box, not out to the platform — you edit it and send it yourself. On every paid plan.
AI images when you have no photo
Describe the picture you need and WyreIt AI creates it, then revise it until it suits the post. Full AI images are part of Creator.
A monthly AI allowance
Pro includes 1,000 AI credits a month and Creator 3,000. If you run low you can top up, and top-up credits do not reset.
One inbox for comments and mentions
Comments and mentions from the accounts you have connected arrive in one list, so you answer in one place and mark each one done when it is handled.
Write once, post to several platforms
Tick the accounts a post should go to and it is published to all of them together. WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky.
Scheduling and a calendar
Give a post a date and time and it joins the calendar; WyreIt publishes it then. The calendar shows the week laid out, so the quiet Thursday is obvious while there is still time to fill it.
What each post did
Views, likes and comments for the posts you have published, and how you are doing over time — in plain numbers, without a marketing degree.

Being built — not available yet

These are being built and tested. None of them is available on any plan today, there is no date for any of them, and none of them is part of what you pay for. They are listed so you know where the product is heading, not so you buy on the strength of them.

AI videoIn development
A first cut of a short video to review, rather than starting from nothing.
Learning from what workedIn development
Using how your earlier posts did to shape the next suggestions.
Making sense of your own photosIn development
Understanding the photos and brand material you upload, so suggestions look and sound like your business.

What stays with you

Approval-first is not a setting in WyreIt; it is how the product works. WyreIt AI writes into the same boxes you type into, and Autopilot hands you a week of drafts rather than a week of posts. Neither has a button of its own that publishes anything.

That matters more for a small business than for a brand with a social team. A post that goes out wrong under a café's name is the owner's problem on Monday morning, and a reply that misreads a complaint is worse than no reply. So the parts that carry your name stay in your hands.

Nothing is published until you press post or set a time for it.
An AI caption lands in the composer for you to edit. It is never posted on its own.
Autopilot's week is a set of drafts. Nothing in it goes out until you schedule or send it.
A drafted reply sits in the reply box until you send it.
You choose which accounts each post goes to — including, on LinkedIn, whether it goes out as you or as your company Page.
You can disconnect any account whenever you like, from WyreIt or from the platform's own settings.

Built for people running a business, not a content team

The drafts are only useful if they sound like your trade. These guides show what is worth posting in a few of them, with examples written for the job rather than for an audience of marketers.

Social media for hair salons

Your work is already photogenic. The trick is saying something about it — a wall of before-and-afters looks like everyone else's wall.

Social media for personal trainers

The people you most want to train are the ones put off by fitness content. Write for them and you stand out simply by being calm.

Social media for plumbers

A week of real callouts is better material than anything you could invent. The hard part is photographing it before you clear up.

Social media for cleaning businesses

Before-and-afters are the easiest content in any trade to shoot. What actually wins the weekly slot is what you say about turning up.

Replies: a draft to start from, never a reply sent for you

Most small businesses are not short of comments so much as short of the ten minutes to answer them. WyreIt collects the comments and mentions from the accounts you have connected into one inbox, so they are in one place rather than spread across several apps.

Beside each one you can ask for a draft reply and pick the tone — friendly, professional or playful. The draft appears in the reply box as a starting point. Read it, fix anything it got wrong about your business, and send it when it says what you mean. Then mark the comment done, and it moves out of the list of things still waiting.

WyreIt AI and Autopilot come with Pro (£49 a month, 1,000 AI credits) and Creator (£79, 3,000 AI credits and full AI images). Standard (£19) includes caption and reply drafting but not WyreIt AI or Autopilot. The 14-day free trial does not include any AI.

WyreIt pricing

Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
Pro — £49/month — everything in Standard, all your platforms and four extra profiles, plus WyreIt AI, Autopilot and 1,000 AI credits a month.
Creator — £79/month — everything in Pro, with 3,000 AI credits a month and full AI images. For people building an audience.
Agency — bespoke — for looking after several clients. We work out the shape and the price with you.

Every account starts with 14 days free. No card. The trial does not include AI.

See full pricing →

Common questions

What is an AI social media manager?

It is software that takes on the repetitive parts of running social media — deciding what to post, writing a first draft, sending the same post to several platforms, keeping a schedule, gathering comments — so the owner spends minutes on it instead of an evening. The phrase gets used for everything from a caption generator to tools that promise to run your accounts without you. WyreIt sits deliberately at the careful end: WyreIt AI and Autopilot plan and draft, and a person approves every post before it is published.

Will WyreIt post to my accounts without asking me?

No. Every post WyreIt publishes is one you wrote or approved, sent either when you press post or at the date and time you gave it. Autopilot drafts a week of posts, but they wait for you to review, edit and then schedule or send them. An AI caption is placed in the composer for you to edit, and a drafted reply is placed in the reply box for you to send.

What can WyreIt AI and Autopilot do?

WyreIt AI is an assistant: ask it for post ideas for the week, a caption from a rough note, or one caption reworked to suit each platform, and it drafts them from what you have told it about your business. Autopilot goes a step further and prepares a whole week of posts at once from your business profile, for you to go through and approve. Either way it is a starting point — it does not know the new coffee arrived on Tuesday unless you tell it, so read it before it goes out.

Which plans include WyreIt AI, and is it in the free trial?

WyreIt AI and Autopilot come with Pro, at £49 a month with 1,000 AI credits, and Creator, at £79 a month with 3,000 AI credits and full AI images. Standard, at £19, includes caption and reply drafting but not WyreIt AI or Autopilot. The 14-day free trial needs no card and covers publishing, scheduling and the inbox; it does not include any AI.

Which platforms does it work with?

WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky, and WyreIt AI can draft for whichever of those you post to. Standard covers any three platforms, while Pro and Creator cover all of them. The inbox gathers comments and mentions from the accounts you have connected, and reply drafting works from there.

Does it replace a social media freelancer or an agency?

For a lot of small businesses it replaces the part they were really paying for: deciding what to post, getting it written, and getting it out on time in several places. It does not replace knowing your customers. A freelancer who visits the shop and takes the photos is doing something no software does. If you are doing it yourself between customers, WyreIt is built for exactly that, and you stay the one deciding what goes out.

WyreIt AI and Autopilot come with Pro, £49 a month.

Building an audience? Creator is £79

Or start free for 14 days: publishing, scheduling and the inbox, with no AI