Where Hootsuite fits
Hootsuite is one of the oldest and largest tools in this category, and for good reason: a broad suite built for teams and larger organisations, with a long track record and an ecosystem around it. If you have several people touching the same accounts, a formal approval process, or a marketing function answerable to someone, that breadth is the product doing its job. Plenty of organisations genuinely need it, and for them a smaller tool would be a step backwards.
What WyreIt publishes to today
| Platform | WyreIt |
|---|---|
| Included | |
| Included | |
| X | Included |
| TikTok | Included |
| Included | |
| YouTube | Included |
| Bluesky | Included |
This table is generated from what WyreIt can actually publish to right now, so it is never out of date. We haven't listed Hootsuite's platforms here — that's theirs to publish, and we'd rather point you at their site than repeat something that has changed.
Why a smaller tool often wins for a small business
Breadth has a cost, and it is not only the invoice. A large suite has to be learned and configured, and most of that surface exists for a team structure a sole trader does not have. When posting is the fifteenth thing on your list, the tool that wins is the one you can open cold on a Tuesday and be finished with in four minutes. WyreIt is deliberately narrow: write once, send it to the accounts you picked, handle the replies. Nothing else competing for the screen.
What £19 a month covers
WyreIt Standard is £19 a month and includes any three platforms, unlimited posts and scheduling, the engagement inbox with AI reply drafting, the AI caption generator, analytics and post history. Pro is £49 a month and covers all your platforms. We deliberately do not print Hootsuite's prices here — they change, and quoting a competitor's figure wrong is not a mistake worth making. Their site is the only source worth trusting on that.
How long setup takes
With WyreIt you sign up, connect your accounts through each platform's own login screen, and post. There is no onboarding call, no sales step and no card required to start your 14 days free. The platform table above lists exactly what WyreIt can publish to today — we list a platform as included only when it genuinely works end to end, and say so plainly when it does not yet.
Which one to choose
Choose Hootsuite if you have a team, a process and a budget shaped around them; it is built for that and does it properly. Choose WyreIt if you are one person, or two, keeping a business visible online and you want the smallest tool that does the job well — at a price that reads sensibly next to everything else a small business pays for each month. This is not a claim that WyreIt does more. It is a claim that most small businesses need less.
WyreIt pricing
- Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
- Pro — £49/month — all your platforms and four extra profiles, everything in Standard.
- Agency — bespoke — for looking after several clients. We work out the shape and the price with you.
Every account starts with 14 days free. No card.
See full pricing →Common questions
Is WyreIt a full Hootsuite replacement?
For a sole trader or small business doing scheduling and replies, yes — that is the whole job it is designed around. For a marketing team that depends on approval workflows and enterprise reporting, no, and we would rather say so here than have you find out after paying.
Which platforms can WyreIt publish to?
The table on this page is generated from the live list, so it is current by construction. WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky today. Anything marked as not yet available is exactly that: not available, not claimed, and not billed for.
What does WyreIt cost?
Standard is £19 a month for any three platforms and Pro is £49 a month for all your platforms. Every account starts with 14 days free and needs no card, and the paid plans carry a 14-day money-back guarantee.