Your van is already full of content
Most plumbers say they have nothing to post, then describe their morning: a bathroom re-pipe, a stopcock nobody could find, a boiler that had been making a noise since March. That is the post. A homeowner scrolling past does not want a stock photo of a wrench — they want evidence that whoever might be in their kitchen next week does neat work and hoovers up afterwards. One picture of a clipped pipe run beats a fortnight of quotes on a coloured background.
Say what was actually wrong
The difference between a post that gets a call and one that gets scrolled past is nearly always specificity. "Another happy customer" could belong to any plumber in the country. "Traced a leak to a weeping valve on the upstairs radiator, changed it, watertight by lunch" could only be you. Name the job, the part and the fix — one honest detail beats three stacked adjectives. And on the panic jobs, lead with what to do in the first minute rather than how bad it could get. Frightening someone into calling you only works once.
Six things a plumber can always post
What was wrong, what you did, how it was left. Photograph it before you tidy up, because after is just a clean room.
The two minutes a bodger skips. A valve fitted properly does not weep in six months, and that is worth explaining.
Turned up when you said, boots off, hoovered up, booked back in. Say the reasons people recommend you out loud.
Where the stopcock is. How to bleed a radiator. Useful enough to save, honest enough that it does not read as a pitch.
Burst pipe, no hot water, blocked loo. The first thing to do, then the reassurance that it is fixable.
Real availability and real services only — a boiler service you are genuinely doing. Roughly one post in three, no more.
What a good plumbing post looks like
From WyreIt's plumbing content pack — written for this trade, not a template with the noun swapped.
Booked in a bathroom re-pipe this morning - old copper swapped for a clean run, pressure back where it should be. Dave had it watertight by lunch and hoovered up after himself.
Know where your stopcock is before you need it - usually under the kitchen sink. When a pipe goes, the thirty seconds it takes to turn it off is the difference between a mop and a ceiling coming down.
Burst pipe and water everywhere? Turn the stopcock off, then call. Panicking is normal - but it's fixable, and it's exactly what we're here for.
Three lines to leave out
Every plumber's page carries these, which is why nobody reads them. Not untrue — invisible. Swap each for the specific version: the hours you really answer the phone.
- no job too big or small
- 24/7 emergency
- fully insured and qualified
WyreIt pricing
- Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
- Pro — £49/month — all your platforms and four extra profiles, everything in Standard.
- Agency — bespoke — for looking after several clients. We work out the shape and the price with you.
Every account starts with 14 days free. No card.
See full pricing →Common questions
How often should a plumber post?
Two or three times a week is plenty, and far better than seven posts one week then nothing for a month. Photograph one job a day and you have a fortnight of material by Friday.
What if I don't want to be on camera?
Then don't be. The plumbing posts that work are the work — a clean pipe run, a new valve, a boiler back together. Your hands and the job are enough.
Where do these posts actually go?
WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky. You write the post once, pick where it goes and when, and it goes out. Anything not on that list is not supported yet, and we would rather say so than claim it.
What does WyreIt cost a one-van plumber?
Standard is £19 a month, Pro £49. Every account starts with 14 days free and needs no card. Pro suits a single van.