Write for the nervous, not the converted
Most training feeds are aimed at people who already train. The person actually worth reaching has not been in a gym for years, is certain everyone will be watching, and needs to hear that a first session is just moving well and leaving feeling better than they came in. Say that plainly. Describe the client you are genuinely good with — the busy parent, the total beginner, someone rebuilding after injury — and let them recognise themselves. Nobody books a trainer whose posts make them feel behind before they start.
One cue beats a whole programme
The highest-value thing you can post is a single coaching cue that fixes a common mistake. If someone's lower back is doing the work in a deadlift, the bar is too far away — pull it in until it is nearly dragging up the shins, and the same weight becomes a completely different lift. That is useful to a stranger immediately, it shows you coach rather than count reps, and it cannot be faked. Pair it with the honest part: the people who get stronger are the ones still turning up in March.
Six things a trainer can always post
An actual exercise and what it is for — why split squats are in the plan, how a movement gets scaled.
One clear cue that fixes one common mistake. Safe, specific, and useful to someone who has never met you.
Turning up on the days you do not feel like it. Encouraging, never shaming, and no quick fixes on offer.
A specific kind of person and how you actually work with them. No invented client results or numbers.
Why you program the way you do, the check-ins, the small adjustments. The craft rather than the hype.
Real openings, a genuine taster, a block of sessions. Never an invented result. About one post in four.
What a good training post looks like
From WyreIt's personal training content pack — concrete, encouraging, and free of everything that makes people close the app.
If your lower back's doing the work in a deadlift, the bar's too far from you. Pull it in until it's almost dragging up your shins - suddenly it's your legs and glutes, not your spine. Same weight, completely different lift.
The people who get stronger aren't the ones who go hardest in January. They're the ones still turning up in March on the days they don't feel like it. Boring, and it's the whole secret.
A lot of who I train walk in nervous - not sporty, not been in a gym in years, sure everyone's watching. Nobody is. First session is just moving well and leaving feeling better than you came in. That's it.
Seven phrases to strike out
They all work the same way — make the reader feel bad, then sell the fix — and they repel precisely the beginner you would most like to coach. None survives being said out loud to a nervous person in their first session.
- no excuses
- beach body
- shredded
- snap into shape
- bikini body
- guilt-free
- earn your food
WyreIt pricing
- Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
- Pro — £49/month — all your platforms and four extra profiles, everything in Standard.
- Agency — bespoke — for looking after several clients. We work out the shape and the price with you.
Every account starts with 14 days free. No card.
See full pricing →Common questions
Do I have to post my own workouts?
No, and they are rarely the posts that bring clients. A cue that fixes someone's deadlift is more useful to a stranger than proof that you can lift heavy things yourself.
What about before-and-after photos?
Only with real consent and never with invented numbers. They also speak mostly to people already confident about their bodies. A post about a beginner's first session reaches the person who actually needs you.
Can WyreIt post to all my accounts at once?
It publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky — write the post once, pick the accounts, schedule it between sessions. Anything not on that list is not available yet, and we do not pretend otherwise.
What does it cost a self-employed trainer?
Standard is £19 a month, Pro £49. Every account starts with 14 days free and needs no card. Pro, unless you run several brands.