The oven does the first job for you
An oven photographed before and after is the most reliably satisfying thing anyone in this trade can post — glass you can see through, racks soaked and scrubbed properly. Take those pictures, because they stop the scroll dead and cost nothing to make. But be clear about what they earn you. A striking before-and-after wins a one-off deep clean. What wins a fortnightly slot for the next four years is something else entirely, and it is not photogenic.
Reliability is the actual product
People are handing a stranger a key to their home. Same cleaner, same day, every week matters more to them than a lower hourly rate, and hardly anyone in this trade says it out loud — so say it. Be equally plain about what a clean includes, so nobody is quietly disappointed after the first visit. Then show the parts a rushed job skips: behind the taps, the skirting, the tops of the door frames. Those are the details a customer only notices once they have finally been done, and naming them is how you explain not being the cheapest quote.
Six things a cleaner can always post
The oven, the bathroom, the whole house handed back. One honest detail, and no product brand names.
Same cleaner, same day, keys handled carefully. This is the reason regulars stay for years.
One genuinely useful trick someone can do themselves — a cloth of white vinegar round the taps, not a pitch.
Plain about what a clean does and does not cover, so the first visit holds no surprises for anyone.
Behind the taps, the skirting, the corners. The bits a rushed clean skips and a customer eventually notices.
A real free slot, a one-off deep clean, an end-of-tenancy. Genuine openings only, about one post in three.
What a good cleaning post looks like
From WyreIt's cleaning content pack — the result and the reliability, which are two different posts.
An oven that hadn't been touched in a while, handed back looking like it did in the showroom. Glass you can see through, racks soaking done properly. This is the job I quietly love most.
Same cleaner, same day, every week - because trusting someone in your home matters more than a bargain price. My regulars leave a key and never think about it again. That's the whole point.
Limescale round the taps? Don't scrub - wrap a cloth soaked in white vinegar around them for an hour, then wipe. It does the work so you don't have to. Cheapest trick in the book.
Four phrases to leave out
Every cleaning company has used these, which is why they no longer register. They also promise a standard nobody hits every single visit. Say the specific thing — the oven glass, the door frames, the same cleaner every Tuesday — and let the reader conclude it.
- sparkling clean
- spick and span
- we clean so you don't have to
- leave the cleaning to us
WyreIt pricing
- Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
- Pro — £49/month — all your platforms and four extra profiles, everything in Standard.
- Agency — bespoke — for looking after several clients. We work out the shape and the price with you.
Every account starts with 14 days free. No card.
See full pricing →Common questions
Do customers mind me posting their home?
Ask first and almost nobody does. Keep the address, the post, valuables and family photographs out of frame — an oven door or a run of skirting identifies nothing.
What if all my before-and-afters look the same?
Then stop leading with them. Alternate the results with the reliability, the tips and the plain list of what a clean covers. Five ovens in a row reads as one post repeated.
Which platforms is this for?
WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky. Write the post once, choose the accounts and the time, and it goes out. Anything not on that list is not supported yet and is never billed for.
How much does WyreIt cost a cleaning round?
Standard is £19 a month, Pro £49. Every account starts with 14 days free and needs no card. Pro covers one round.