What Buffer does well
Buffer has been around since the early 2010s and built its name on doing one thing cleanly: you write a post, it joins a queue, and it goes out at the time you set. The interface is deliberately pared back, the learning curve is short, and more than a decade of help articles and community answers has built up behind it. If you already have a posting habit and you want something dependable to hold the queue, Buffer is a well-made choice and we are not going to pretend otherwise.
What WyreIt publishes to today
| Platform | WyreIt |
|---|---|
| Included | |
| Included | |
| X | Included |
| TikTok | Included |
| Included | |
| YouTube | Included |
| Bluesky | Included |
This table is generated from what WyreIt can actually publish to right now, so it is never out of date. We haven't listed Buffer's platforms here — that's theirs to publish, and we'd rather point you at their site than repeat something that has changed.
Who WyreIt is built for
WyreIt is built for the person doing the posting alongside running the business — the café owner, the personal trainer, the independent shop. Not a content team, not a creator with a production schedule. That single assumption shapes the product: no campaign hierarchies, no approval chains, no dashboard that needs a training session. You sign in, write the post once, choose where it goes and when, and get on with your day. Every button is plain English, because the person clicking it is between customers.
What the entry paid tier covers
WyreIt Standard is £19 a month: any three platforms, unlimited posts, scheduling, the engagement inbox with AI reply drafting, the AI caption generator, analytics and full post history. Pro is £49 a month and covers all your platforms. You will not find Buffer's prices quoted on this page — their plans change, and a stale figure here would be worse than none at all, so check their own site for where they stand today.
How much setup each takes
The shape is the same in both: connect an account through the platform's own login screen, approve the permissions, start posting. WyreIt asks for the accounts and nothing else — no onboarding call, no import step, no card to try it. The platform table above is the honest current list. A platform appears as included only once it genuinely works, which is why some rows read "not yet available" rather than making a promise with an asterisk on it.
Which one to choose
If you want the most established simple scheduler and price is not the deciding factor, Buffer has earned its reputation and will not let you down. If you are a small business owner who wants one place to write, schedule and reply, priced against a small monthly marketing budget rather than a marketing department's, that is the person WyreIt was built for. Both tools schedule posts. The real difference is who each one assumes is sitting at the keyboard.
WyreIt pricing
- Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
- Pro — £49/month — all your platforms and four extra profiles, everything in Standard.
- Agency — bespoke — for looking after several clients. We work out the shape and the price with you.
Every account starts with 14 days free. No card.
See full pricing →Common questions
Can I move from Buffer to WyreIt?
There is no import tool. You connect your accounts to WyreIt and schedule your next posts here; anything already queued elsewhere still goes out as planned until you turn it off. Most people run both for a week and then simply stop renewing the other one.
Which platforms can WyreIt publish to?
The table on this page is generated from the live list, so it is current by construction. WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky today. Anything marked as not yet available is exactly that: not available, not claimed, and not billed for.
What does WyreIt cost?
Standard is £19 a month for any three platforms and Pro is £49 a month for all your platforms. Every account starts with 14 days free and needs no card, and the paid plans carry a 14-day money-back guarantee.