Post the middle, not just the finish
Most building firms post one photo of a completed extension and nothing else, which skips the only part anyone finds interesting. Footings going in. The steel landing over a new opening. The morning a hole in the ground first looks like a room. A homeowner thinking about their own extension will follow that sequence for weeks, and it does what a finished shot cannot: it shows a job moving in order, run by people who knew what came next.
The hidden work is the argument
Everything that makes a build last is invisible by the time the decorator arrives. The damp-proof course sitting exactly where it should. The steel sized properly. Courses level. A homeowner cannot judge any of it once the plaster is on, so they judge on price instead — unless you showed them first. Photograph the parts that get covered up and explain what happens when they are done wrong. That is the case for your quote being the higher one, made before anyone lines three quotes up.
Six things a builder can always post
Where the job is today and what happens next week. Footings, walls, steels, roof — the sequence is the story.
The damp course, the steel, the level courses. The work that disappears and quietly decides whether the build lasts.
Skip emptied, dust sheets down, the family kept informed. They are living in it while you work — say that you know.
What to sort before falling in love with a layout: drains, where the soil pipe runs, the survey. Advice, not scare tactics.
The early start, the tricky bit solved, the crew. Real hands on a real site, not a stock photo of a hard hat.
Next season's slots, a genuine gap in the diary, a free quote. Real dates only, and about one post in three.
What a good site post looks like
From WyreIt's building content pack — written for a real job at a real stage, which is the only kind worth posting.
Steels went in on the kitchen extension today - the moment a job stops looking like a hole in the ground and starts looking like a room. Walls next week, then we chase the roof before the weather turns.
The most important part of this wall is the bit you'll never see - the damp-proof course sitting where it should. Get that right and the room stays dry for fifty years. Get it wrong and no amount of paint fixes it.
Skip emptied, site swept, dust sheets down inside every day. You're living in it while we work - the least we can do is not wreck the place doing it.
Four lines to leave out
None survives contact with a homeowner comparing three quotes: all promise, no evidence, and the cheapest tender uses them too. A photo of a damp course does the job honestly.
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WyreIt pricing
- Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
- Pro — £49/month — all your platforms and four extra profiles, everything in Standard.
- Agency — bespoke — for looking after several clients. We work out the shape and the price with you.
Every account starts with 14 days free. No card.
See full pricing →Common questions
How often should I post during a live job?
Once or twice a week per job is plenty. Tie it to a real stage — steels in, roof on, first fix done — so the run reads as progress rather than as filler between milestones.
Do I need permission to post a customer's house?
Ask at the start, not halfway through — most people are pleased. Keep the address out of frame, and never name where the materials came from unless the customer asked you to.
Can I send the same site update to more than one place?
Yes. WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky — you write the update once, pick the accounts and the time, and it goes. Anything not on that list is not supported yet, and we say so rather than imply it.
What does a WyreIt subscription cost a building firm?
Standard is £19 a month, Pro £49. Every account starts with 14 days free and needs no card. Pro covers one firm's accounts.