Show the board, not the faceplate
Nobody books an electrician because a socket works. They book one because they are worried the last person did it badly. That worry is your entire content strategy. A photograph of a consumer unit with every cable dressed straight and every breaker labelled says more about your standard than any list of qualifications, because a customer can see it with their own eyes and judge it. The finished job is a plain white faceplate. The proof is behind it — and behind it is where the pictures are.
Educate without frightening
Safety posts travel furthest: the scorch mark round a socket, why an RCBO trips one circuit instead of the whole house, when a warm plug is worth a phone call. They are also the easiest to get wrong. There is a line between explaining a warning sign and telling people their wiring could go up tonight, and crossing it costs the trust you were building. Explain the thing, say what to do, stop there. Then land where it matters — tested, labelled, certificate in their hand before you left.
Six things an electrician can always post
The fault you traced or the unit you swapped, and the fact it left tested and certified. Concrete beats general.
One thing done to standard and why the bodged version is dangerous. Teach it; never frighten someone into booking.
The warning signs worth acting on, and the ones that honestly can wait until Monday. Straight answers earn the later call.
On time, boots off, tidy at the end, and the area you really cover. A repeat customer is the strongest thing you can show.
The labelled board, the cables combed straight. Pride in a finish only the next spark will ever see.
EICR slots, a rewire you have space for, a price you actually charge. Keep it to about one post in three.
What a good electrical post looks like
From WyreIt's electrician content pack — written for this trade, and landing where a spark's post should land.
Swapped a 1990s fuse box for a new consumer unit today - RCBOs on every circuit now, so one fault trips one thing instead of plunging the whole house into the dark. Tested, labelled, certificate in your hands before I leave.
That scorch mark around a socket isn't cosmetic - it means heat where there shouldn't be, usually a loose connection behind it. Stop using it and get it looked at. Cheap to sort now, not cheap if it's left.
Turned up when I said I would, boots off at the door, hoovered up after. Booked back in for the upstairs lights next month. That's the job.
Three lines to leave out
These sit on nearly every electrician's page, which is reason enough to drop them. Being insured and qualified is table stakes — replace the claim with this morning's certificate.
- no job too big or small
- 24/7 emergency
- fully insured and qualified
WyreIt pricing
- Standard — £19/month — any three platforms and three extra profiles, unlimited posts and scheduling, engagement inbox, AI captions, analytics.
- Pro — £49/month — all your platforms and four extra profiles, everything in Standard.
- Agency — bespoke — for looking after several clients. We work out the shape and the price with you.
Every account starts with 14 days free. No card.
See full pricing →Common questions
What can I post when the whole job is buried in a wall?
Shoot the stage before it disappears. First fix with the cables clipped and dressed, the board mid-test, the certificate on the worktop. That is what makes a rewire look like a rewire.
Are safety posts risky to write?
Only if they tip into scare tactics. Describe the warning sign, say what to do about it, and leave it there. If a post would worry someone who cannot afford you this month, rewrite it.
Which platforms can I post to from WyreIt?
Today WyreIt publishes to Facebook, Instagram, X, TikTok, LinkedIn, YouTube and Bluesky. Write once, choose the accounts, choose the time. Anything outside that list is not available yet — we list a platform only when it genuinely works end to end.
How much is WyreIt for a sole-trader spark?
Standard is £19 a month, Pro £49. Every account starts with 14 days free and needs no card. Standard is usually enough for one business.